2018-2021

When working on a shoestring, design assets need to do double (or triple) duty. I was lucky to have existing catalogue photos. Close cut images on white is a classic ad style, but it requires good writing. Good thing that is in my wheelhouse. I believe that the attention span of people on social media is about the same as someone in a car going 80km/hr, so, I wrote and designed each ad as if it were a billboard.