Shopping is a Breeze in the Park

This campaign helped reposition the Centre and resulted in total ancillary sales for the year increasing more than 28%. This particular bus king was so popular with consumers that over half of the campaign posters placed on buses were stolen from the vehicles.

To capitalize on the popularity of the bears, we did a contest for Valentines Day.

Team consisted of Judy Kenzie, Richard Klingle and Paul Townson with photography by Rick Etkin.