Membership Means Business

A campaign that increased membership in the Vancouver Board of Trade by 73% at no cost to them! Does it get any better than that?

The campaign used larger than life props representing each company, such as a giant quarter for HKBC to create interest and make the companies seem more approachable. We then created the tag line “Membership Means Business” to reinforce that this was a serious business organization that was designed to help members become successful.

We could not have pulled this off without the amazing Bergie Wilson who was the Marketing Director for the Board of Trade and twisted arms like no other person I have ever met. She was key to convincing the CEOs of these large corporations to participate. Our photographers also deserve kudos for their ability to get great and engaging shots while dealing with some very busy people (one of whom had a cab waiting outside for the entire shoot!)

The team consisted of Judy Kenzie, Richard Klingle and Paul Barriscale with photography by Larry Goldstein, David Neel.