The ad that changed everything.

As long as she can remember, Judy wanted to be an illustrator. This campaign propelled her into the world of Branding and Advertising and she never looked back.

The Vancouver Aquarium had just suffered a devastating loss of thousands of tropical fish. Judy had just graduated from art school. Because of her marine biologist father’s ties to the Aquarium she was hit hard by their loss. She offered to donate an illustration and poster design to the Aquarium that they could sell to raise funds for new fish. Then during a meeting the marketing director asked her if she knew how to do a billboard…