LoveDogs wanted to capitalize on the “awe so cute” factor that is prevalent in most of the dog lover population. I created an illustration based on a 5 week old labrador puppy (mine actually) with a red gift bow. I used a font that replicated casual handwriting with a feminine feel. I created the tag line “From pups on up” to reinforce that this site would be a great resource for dogs of all ages as well as a great resource for new puppy owners to get the basics. Ads used humour and arresting visuals to get across specific issues people should be aware of when integrating a dog into their lives and homes.