Feed your soil.

In case you haven’t noticed, I am big on food sovereignty. With that in mind I took a product that is fabulous for all kinds of plants (and soil of course) and packaged it up as a new brand.

Now this product has been used by gardeners for generations - most would simply harvest it right off the beach and use it to mulch their garden beds. But times have changed and harvesting seaweed is not as easy to do any more. But I’ve got a guy who supplies me the stuff. All I have to do is sell it. And I do sell it, in shops across Canada.

To learn more about how I have pivoted over the last few years in order to deal with supply chain issues read Evolution of a Product.