In order to expand beyond pretty botanicals that appealed to a very targeted audience, I took a completely new approach to selling seeds (doing things differently seems to be a theme for me).

The first package was the Zombie Apocalypse Survival Seeds which contain 17 varieties of seeds as well as instructions on how to use the vegetables they grow to thwart zombies.

Herbology 101 was grown out of the original Junior Farmer seed collection. I just felt that kids would be more inspired by Magic Beans and mystery seeds than peas and carrots.

The images were created from bookplates from the 1700’s with various images woven throughout them. For kicks, the seeds in the Herbology 101 are listed in latin on the front label.