I first worked with Claire Sykes 20 years ago when Thumbnail Creative Group created her previous identity program. Claire approached me to create something new and fresh. She wanted something personal, simple and very clean - a total departure from her previous identity.

Claire with many decades of experience, is a writer for numerous prestigious publications. The concept behind the new look was to promote Claire as a “rock solid” writer. The fact that she had an extensive collection of rocks was fortuitous.

A series or rocks and minerals were photographed on a clean background and used throughout the applications with a corresponding colour pallet.